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Bringing Rice Tteok to the Mass Market: The Beginning of Dis 2026-01-05 |
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As rice tteok evolved into a widely consumed national food, Chairman Neung-gu Lee advanced two essential pillars in parallel: production innovation to manufacture traditional tteok efficiently at scale, and distribution technology to deliver it farther and for longer periods. The first pillar
was production innovation. Chairman Lee established Korea’s first
rice-processing machinery facility and, recognizing the limitations of
traditional mill-based equipment, led the development of dedicated tteok
production machines. Drawing on the principle of trapping steam—similar to
electric pressure cookers—he designed equipment that ensures even cooking
throughout. Through repeated refinement, the system advanced to process 60
kilograms every three minutes. Today, Chilkab operates seven of
these machines, achieving a daily capacity equivalent to 800 traditional
cauldrons. This steam-based system marked a turning point in tteok
processing and significantly advanced automation in rice tteok production. The second pillar
was distribution technology. The goal was clear: to achieve long-term distribution
without preservatives. Chilkab established a system that blocks
contamination at its source across the entire process, automated cutting,
weighing, and packaging, and strictly controlled access to aseptic areas to
minimize human contact. This framework became the foundation for the stable,
preservative-free distribution of rice tteok. Even so, shelf
life remained a major challenge. After studying Japanese industry practices,
Chairman Lee officially registered and procured food-grade alcohol as a sterilizing
agent and tested multiple application methods. This effort led to the
establishment and patenting of the alcohol immersion method, extending
product shelf life from a few days to several months. Distribution, once
limited to the metropolitan area, expanded nationwide—ushering in an era of
mass adoption and large-scale production for rice-based processed foods. In summary,
Chilkab built the capability to produce efficiently and at scale through
proprietary steamers and automated lines, preserved products safely
through hygienic processes and aseptic packaging, and opened the path to long-distance,
long-term distribution through the alcohol immersion method. Together,
these innovations transformed rice tteok from a local fresh food into a
nationally accessible staple enjoyed across the country. |
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